For many, Earth Day is a call to action and a day to effect behavioral change.
But for Ideanomics, Earth Day is a celebration of our commitment to sustainability. It is an opportunity for every member of the #IDEX family to come together and recognize the tremendous change we are creating to shape the future of clean mobility and renewable energy.
Let’s take a moment to reflect on the exciting acts that took place this past Earth Day week:
Act 1: Jack Johnson became Solectrac’s first Hawaii Customer
We start the celebration with a shout out to Team Solectrac as they delivered the Compact Electric Tractor (CET) to the Kokua Hawai’i Foundation. Started by Kim and Jack Johnson, the organization supports environmental education in the schools and communities of Hawaii.
The tractor will be used on the seven-acre Kōkua Learning Farm on Oʻahu to support a local farming ecosystem that is productive, efficient, and sustainable.
A 3-episode video series about the tractor and its impact on the Kokua Farm and the students who learn there is now in the can. The first episode is ready for viewing. Stay tuned for episodes 2 and 3!
Act 2: Ideanomics launched a new brand identity and website
We’ve come a long way from an ambitious idea to a portfolio of cutting edge and proven products and services. With tremendous growth since last year, we’ve quickly outgrown our previous brand identity. Our website needed a refresh to reflect who we are today, and the vision we are marching towards tomorrow. We’re not talking a basic facelift here, either. We are building a critical foundation as we continue to advance, expand, and mature in 2021.
Learn more about the thinking behind our new logo:
See how it comes to life for our Ideanomics Mobility and Ideanomics Capital divisions:
Act 3: Earth Day fundraising to support One Tree Planted
We have always been blessed with an extremely passionate community. We have been receiving requests for merchandise with the new brand identity ever since the sneak peek of the Medici buses last month.
This Earth Day, we asked everyone in our community to share his or her love for the Ideanomics brand with mother nature. You can still effect positive change by supporting this initiative by ordering your IDEX merchandise. All proceeds go to One Tree Planted, a non-profit organization dedicated to combatting deforestation. As a proud sponsor of the organization, we continue to support their mission and act as an activist for environmental justice.
Act 4: #IDEX Family CEOs celebrated our shared mission
The COVID-19 pandemic has posed challenges for a physical celebration, but it also taught us new dimensions of togetherness. In honor of Earth Day, we have asked the CEOs of our core business entities to talk a little about how the environment shapes their business decisions and the kinds of ESG or sustainability commitments they are putting into place today to shape the future. Ideanomics also made an Earth Day commitment to plant a tree for every Treeletrik scooter sold. With our first sale of 10,000 scooters, we have already committed to planting 10,000 trees in the Amazon rainforest.
Join the CEOs from our #IDEXFamily to celebrate our shared mission:
Act 5: IDEX employees and families shared their love for Mother Nature
Ideanomics employees around the world shared their love for mother nature on Earth Day. From mountain hikes to backyard foraging to local cleanups, sustainability is not just our everyday job, but a lifelong passion.
Final Act: Ideanomics rang Nasdaq’s Closing Bell
Ideanomics had the honor of ringing the Nasdaq Closing Bell to wrap up this tremendous week of celebration of sustainability and environmental effort. Alf Poor, CEO of Ideanomics, rings the Closing Bell alongside the entire team in a virtual bell ringing ceremony.