http://ideanomics.com/2008/05/19/if-you-cant-measure-ip-you-cant-manage-ip-3/ the value of great ideas Wed, 07 Jan 2009 14:02:44 +0000 http://wordpress.org/?v=2.5.1 http://ideanomics.com/2008/05/19/if-you-cant-measure-ip-you-cant-manage-ip-3/#comment-17 Jackie Hutter Mon, 09 Jun 2008 13:05:34 +0000 http://ideanomics.com/?p=22#comment-17 Perhaps it is true that from a macro perspective IP value cannot be measured and, as such, it appears from the outside the firm that it cannot readily be managed. However, on the micro-level, that is,inside the firm, the value of IP is clear and measurable: IP (specifically, patent-type IP but also other kinds) is worthless unless it is intertwined with a viable business strategy. Note that this business strategy does not need to be the firm's business strategy, but it does need to be a viable business strategy. Therefore, for those firms that incorporate IP into the "marrow" of business strategy, the success or failure of IP strategy set up and execution can be measured in relation to its relevance/importance to the overall business strategy. In the context of this 3 part post, the firm can then manage its IP. It then follows that those firms that do not consider IP as a business process will not measure and will not be successful managing. The trick here is to take responsibility for IP out of the legal space where content is conceptual and intrinsically non-measurable and place it firmly in the hands of businesspeople who are accomplished at framing the abstract into definable and therefore measureable content. Perhaps it is true that from a macro perspective IP value cannot be measured and, as such, it appears from the outside the firm that it cannot readily be managed. However, on the micro-level, that is,inside the firm, the value of IP is clear and measurable: IP (specifically, patent-type IP but also other kinds) is worthless unless it is intertwined with a viable business strategy. Note that this business strategy does not need to be the firm’s business strategy, but it does need to be a viable business strategy. Therefore, for those firms that incorporate IP into the “marrow” of business strategy, the success or failure of IP strategy set up and execution can be measured in relation to its relevance/importance to the overall business strategy. In the context of this 3 part post, the firm can then manage its IP. It then follows that those firms that do not consider IP as a business process will not measure and will not be successful managing. The trick here is to take responsibility for IP out of the legal space where content is conceptual and intrinsically non-measurable and place it firmly in the hands of businesspeople who are accomplished at framing the abstract into definable and therefore measureable content.

]]> http://ideanomics.com/2008/05/19/if-you-cant-measure-ip-you-cant-manage-ip-3/#comment-11 ideanomics » Blog Archive » IP Value vs. IP Strategy Thu, 22 May 2008 21:26:36 +0000 http://ideanomics.com/?p=22#comment-11 [...] If You Can’t Measure IP, You Can’t Manage IP (3) [...] [...] If You Can’t Measure IP, You Can’t Manage IP (3) [...]

]]> http://ideanomics.com/2008/05/19/if-you-cant-measure-ip-you-cant-manage-ip-3/#comment-10 ideanomics » Blog Archive » If You Can’t Measure IP, You Can’t Manage IP (2) Thu, 22 May 2008 02:17:32 +0000 http://ideanomics.com/?p=22#comment-10 [...] If You Can’t Measure IP, You Can’t Manage IP (3) [...] [...] If You Can’t Measure IP, You Can’t Manage IP (3) [...]

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